RELATIONSHIP BETWEEN IN-STORE PROMOTIONS AND CONSUMER BEHAVIOUR IN SHOPPING MALLS IN SOUTH AFRICA. Journal of Entrepreneurial Innovations, [S. l.], v. 2, n. 1, 2021. DOI: 10.14426/jei.v2i1.933. Disponível em: https://www.epubs.ac.za/index.php/jei/article/view/933. Acesso em: 26 feb. 2026.